The holiday lighting season moves fast. The companies that succeed at scale aren’t just good at installing lights—they have developed systems for generating leads, selling profitable projects, preparing crews, managing production, handling service, executing removals, and turning seasonal customers into long-term relationships.

This year, the Association of Outdoor Lighting Professionals is bringing together experienced holiday lighting professionals and multimillion-dollar producers for The Holiday Lighting Experience, a three-part peer webinar series following the holiday lighting business through the actual season.

These aren’t lectures about how holiday lighting should work. They’re conversations with professionals who are doing it every day at a significant scale.

Throughout the series, panelists will open up their processes and discuss what’s working in their businesses, what they’ve learned through experience, mistakes they’ve made along the way, and how their operations have changed as they’ve grown.